Phases of Web Presence

Web Presence Hypothesis

Means

F

F-Critical

Significance

P-Value

1) Emerging

Life/Non-Life

82.20/77.8

0.07303

3.23887

N/S

0.79381

Private/Public

78.00/100

0.02542

N/S

0.11120

2) Enhanced

Life/Non-Life

51.67/37.0

0.42252

4.06618

N/S

0.55112

Private/Public

39.33/66.67

0.56604

N/S

0.49369

3) Interactive

Life/Non-Life

14.83/16.67

0.02542

3.09839

N/S

0.87649

Private/Public

11.67/50.00

2.67312

N/S

0.13310

4) Transactional

Life/Non-Life

7.33/12.67

1.75342

4.06618

N/S

0.25604

Private/Public

8.00/33.33

2.3104

N/S

0.20314

5) Full Presence

Life/Non-Life

5.50/5.50

0.000

6.59138

N/S

1.00000

Private/Public

5.00/25.00

0.61538

N/S

0.51493