Impulse purchasing

Coefficient

Standard Error

t-statistic

P value (P < 0.05)

Impulse purchasing (IMP)

Coefficients

0.053

0.049

1.08

0.301

0.053

In-browsing

−0.28

0.184

−2.99

0.205

−0.28

Sales person

0.33

0.201

3.64

0.004

0.33

Store atmosphere

0.493

0.230

2.14

0.006

0.493

Promotional activities

0.12

0.161

1.33

0.001

0.12

Reference groups

0.46

0.035

1.68

0.130

0.46

Adjusted R- squared

0.55

0.55