No

Variable

Corrected Item-total Correlation

Item-total

Decision criteria [0.00 < 0.01]

Decision

External factors

1

Store Atmosphere

Sa1

0.748**

0.00 < 0.01

Valid

Sa2

0.796**

0.00 < 0.01

Valid

2

In-store Browsing

Sb1

0.896**

0.00 < 0.01

Valid

Sb2

0.741**

0.00 < 0.01

Valid

3

Salespersons

Sp1

0.858**

0.00 < 0.01

Valid

Sp2

0.903**

0.00 < 0.01

Valid

4

Promotion

Pp1

0.744**

0.00 < 0.01

Valid

Pp2

0.745**

0.00 < 0.01

Valid

Pp3

0.876**

0.00 < 0.01

Valid

5

Reference Groups

Rg1

0.00 < 0.01

Valid

Rg2

0.921**

0.00 < 0.01

Valid

6

Impulse Buying Behavior

Ipbc1

0.351**

0.00 < 0.01

Valid

Ipbc2

0.380**

0.00 < 0.01

Valid

Ipbc3

0.552**

0.00 < 0.01

Valid

Ipbc4

0.300**

0.00 < 0.01

Valid

Ipbc5

0.365**

0.00 < 0.01

Valid

Ipbc6

0.601**

0.00 < 0.01

Valid

Ipbc7

0.453**

0.00 < 0.01

Valid