Factors | Significant Value (p < 0.05) | Alternative Hypothesis Accepted/Rejected |
Purchase Motivation | 0.002 | Accepted |
Ease of Purchase | 0.077 | Rejected |
Perceived Purchase Risk | 0.008 | Accepted |
Comparative Perception | 0.215 | Rejected |
Inhibitor for purchase | 0.002 | Accepted |
Perceived Reasons | 0.258 | Rejected |
Investment Rationale | 0.000 | Accepted |
Purchase Intentions | 0.000 | Accepted |
Perceived Benefits | 0.443 | Rejected |
Perceived Utility | 0.019 | Accepted |
Pricing | 0.315 | Rejected |