Factors

Significant Value (p < 0.05)

Alternative Hypothesis Accepted/Rejected

Purchase Motivation

0.002

Accepted

Ease of Purchase

0.077

Rejected

Perceived Purchase Risk

0.008

Accepted

Comparative Perception

0.215

Rejected

Inhibitor for purchase

0.002

Accepted

Perceived Reasons

0.258

Rejected

Investment Rationale

0.000

Accepted

Purchase Intentions

0.000

Accepted

Perceived Benefits

0.443

Rejected

Perceived Utility

0.019

Accepted

Pricing

0.315

Rejected