| Sector | Multiple Used | Rationale |
| Cyclical Manufacturing | PE, Relative PE | Often with normalized earnings |
| Growth firms | PEG ratio | Big differences in growth rates |
| Young growth firms w/losses | Revenue Multiples | What choice do you have? |
| Infrastructure | EV/EBITDA | Early losses, big DA |
| REIT | P/CFE (where CFE = Net income + Depreciation) | Big depreciation charges on real estate |
| Financial Services | Price/Book equity | Marked to market? |
| Retailing | Revenue multiples | Margins equalize sooner or later |