| Survey Question | Frequency of “Not Sure” | % |
| I like Chinese brands | 825 | 64.1% |
| I have good memories of products with Chinese brand names | 672 | 52.2% |
| Chinese brands have a good image | 559 | 43.4% |
| I would choose a Chinese brand over a generic brand | 608 | 47.2% |
| I trust the quality of products with Chinese brand names | 617 | 47.9% |