| Model | Unstandardized coefficients | Standardized coefficients | t | Sig. | F | |
| B | Std. error | Beta (β) | ||||
| (Constant) | 5.566 | 1.889 | − | −2.947 | 0.003 | 78.831 (1284)*** |
| Perceived sacrifice on non-monetary price | 1.302 | 0.147 | 0.466 | 8.879 | 0.000 | − |