| Model | Unstandardized coefficients | Standardized coefficients | t | Sig. | F | |
| B | Std. error | Beta (β) | ||||
| (Constant) | −1.713 | 1.903 | − | −0.888 | 0.376 | 44.667 (1279)*** |
| Perceived brand image | 0.628 | 0.078 | 0.439 | 8.042 | 0.000 | − |