Estimate

P-Value

R Square

Brand Awareness

<---

Online Communities*Gender

−0.099

0.133

0.511

Brand Awareness

<---

Interaction*Gender

−0.092

0.241

Brand Awareness

<---

Sharing of Content*Gender

0.073

0.370

Brand Awareness

<---

Accessibility*Gender

−0.008

0.901

Brand Awareness

<---

Credibility*Gender

0.142

0.171

Brand Awareness

<---

Online Communities*Age

0.109

0.016

Brand Awareness

<---

Interaction*Age

−0.100

0.063

Brand Awareness

<---

Sharing of Content*Age

−0.007

0.909

Brand Awareness

<---

Accessibility*Age

−0.005

0.937

Brand Awareness

<---

Credibility*Age

−0.003

0.976