Estimate | P-Value | R Square | |||
Brand Awareness | <--- | Online Communities*Gender | −0.099 | 0.133 | 0.511 |
Brand Awareness | <--- | Interaction*Gender | −0.092 | 0.241 | |
Brand Awareness | <--- | Sharing of Content*Gender | 0.073 | 0.370 | |
Brand Awareness | <--- | Accessibility*Gender | −0.008 | 0.901 | |
Brand Awareness | <--- | Credibility*Gender | 0.142 | 0.171 | |
Brand Awareness | <--- | Online Communities*Age | 0.109 | 0.016 | |
Brand Awareness | <--- | Interaction*Age | −0.100 | 0.063 | |
Brand Awareness | <--- | Sharing of Content*Age | −0.007 | 0.909 | |
Brand Awareness | <--- | Accessibility*Age | −0.005 | 0.937 | |
Brand Awareness | <--- | Credibility*Age | −0.003 | 0.976 |