Descriptive Statistics | |||||||||
| N | Mean | Std. Deviation | Frequency-Percentage | |||||
1 | 2 | 3 | 4 | 5 | |||||
Online Communities | 402 | 2.8433 | 0.62197 | 0.7 | 25.4 | 63.4 | 9.7 | 0.7 | |
Interaction | 402 | 2.6468 | 0.85310 | 1 | 56.7 | 19.4 | 22.4 | 0.5 | |
Share of Content | 402 | 2.7935 | 0.57777 | 0.7 | 26.4 | 66.2 | 6.2 | 0.5 | |
Accessibility | 402 | 2.6891 | 0.81466 | 0.5 | 51.2 | 27.9 | 19.7 | 0.7 | |
Credibility | 402 | 2.6866 | 0.73479 | 0.7 | 45.3 | 38.6 | 15.4 | 0 | |
Brand Awareness | 402 | 3.0323 | 0.64452 | 0 | 19.2 | 58.5 | 22.4 | 0 | |