Descriptive Statistics

N

Mean

Std. Deviation

Frequency-Percentage

1

2

3

4

5

Online Communities

402

2.8433

0.62197

0.7

25.4

63.4

9.7

0.7

Interaction

402

2.6468

0.85310

1

56.7

19.4

22.4

0.5

Share of Content

402

2.7935

0.57777

0.7

26.4

66.2

6.2

0.5

Accessibility

402

2.6891

0.81466

0.5

51.2

27.9

19.7

0.7

Credibility

402

2.6866

0.73479

0.7

45.3

38.6

15.4

0

Brand Awareness

402

3.0323

0.64452

0

19.2

58.5

22.4

0