| Words (N = 34) | Factor loadings | |||||
| F1 | F2 | F3 | F4 | F5 | F6 | |
| Hybrid |
|
|
|
|
|
|
| Clean (5.9)a | 0.436 |
|
|
|
|
|
| Smelled (0.5) | 0.423 |
|
|
|
|
|
| Dirty (0.4) | 0.395 |
|
|
|
|
|
| Price (2.5) | 0.369 |
|
|
|
|
|
| Cheap (0.5) | 0.354 |
|
|
|
|
|
| Carpet (0.4) | 0.349 |
|
|
|
|
|
| Sleep (0.6) | 0.323 |
|
|
|
|
|
| Expensive (0.4) | −0.313 |
|
|
|
|
|
| Shopping (0.8) | −0.326 |
|
|
|
|
|
| View (1.1) | −0.377 |
|
|
|
|
|
| Restaurants (2.2) | −0.387 |
|
|
|
|
|
| Distance (0.9) | −0.459 |
|
|
|
|
|
| Location (5.4) | −0.492 |
|
|
|
|
|
| Walking (1.9) | −0.496 |
|
|
|
|
|
| Deals |
|
|
|
|
|
|
| Breakfast (2.9) |
| 0.517 |
|
|
|
|
| Airport (1.2) |
| 0.433 |
|
|
|
|
| Free (1.3) |
| 0.435 |
|
|
|
|
| Comfortable (4.1) |
| 0.409 |
|
|
|
|
| Shuttle (0.8) |
| 0.393 |
|
|
|
|
| Amenities |
|
|
|
|
|
|
| Close (3.0) |
|
| 0.390 |
|
|
|
| Beach (0.8) |
|
| −0.366 |
|
|
|
| Pool (1.4) |
|
| −0.533 |
|
|
|
| Family friendliness |
|
|
|
|
|
|
| Family (0.6) |
|
|
| 0.509 |
|
|
| Kids (0.5) |
|
|
| 0.483 |
|
|
| Attractions (0.5) |
|
|
| 0.338 |
|
|
| Suite (0.4) |
|
|
| 0.313 |
|
|
| Service (3.2) |
|
|
| −0.338 |
|
|
| Core product |
|
|
|
|
|
|
| Room (10.7) |
|
|
|
| 0.552 |
|
| Bathroom (1.4) |
|
|
|
| 0.420 |
|
| Bed (2.5) |
|
|
|
| 0.322 |
|
| Spacious (0.7) |
|
|
|
| 0.302 |
|