Brand management ability	Brand awareness	Annual advertising investment	Annual farm advertising investment amount
		Website click rate	Website click rate of leisure farms
		Awareness farms	The number of people per 100 people at the farms
	The brand reputation	Award level	Professional license and number of prize items
		Customer evaluation	Visitors’ overall impression of the farms
		Media evaluation	Media average annual number of reports on the farms
	Brand loyalty	Customer return rate	Customer return rate of the farms
	Brand loyalty	Visitors revisiting rate	Customer recommendation rate