Brand management ability | Brand awareness | Annual advertising investment | Annual farm advertising investment amount |
Website click rate | Website click rate of leisure farms | ||
Awareness farms | The number of people per 100 people at the farms | ||
The brand reputation | Award level | Professional license and number of prize items | |
Customer evaluation | Visitors’ overall impression of the farms | ||
Media evaluation | Media average annual number of reports on the farms | ||
Brand loyalty | Customer return rate | Customer return rate of the farms | |
Visitors revisiting rate | Customer recommendation rate |