Brand management ability

Brand awareness

Annual advertising investment

Annual farm advertising investment amount

Website click rate

Website click rate of leisure farms

Awareness farms

The number of people per 100 people at the farms

The brand reputation

Award level

Professional license and number of prize items

Customer evaluation

Visitors’ overall impression of the farms

Media evaluation

Media average annual number of reports on the farms

Brand loyalty

Customer return rate

Customer return rate of the farms

Visitors revisiting rate

Customer recommendation rate