| Information sources | PC users | Tablet users | Smartphone users | Phone users |
| General search engines | 68% | 59% | 48% | 52% |
| Family and friends | 58% | 45% | 64% | 62% |
| Suppliers’ sites | 54% | 41% | 52% | 58% |
| OTAs | 49% | 59% | 20% | 25% |
| Review sites | 44% | 45% | 28% | 33% |