Hypothesis number

Hypothesis description

Normalized Path Coefficient

C.R.

P value/Sig

Test result

H1a

cultural deposit and cultural brand development are positively related

0.09

3.938

***

support

H1b

agglomeration effect and cultural brand development are positively related

0.006

−0.17

0.865

not support

H2a

relevant supporting industries are positively related to cultural brand development

0.086

3.670

***

support

H2b

external environment is positively related to cultural brand development

0.009

0.204

0.838

not support

H2c

government behavior and opportunity advantages are positively related to cultural brand development

0.058

2.515

0.012

support

H3

self-organization resources are positively related to industry environment

0.279

5.974

***

support