Hypothesis number | Hypothesis description | Normalized Path Coefficient | C.R. | P value/Sig | Test result |
H1a | cultural deposit and cultural brand development are positively related | 0.09 | 3.938 | *** | support |
H1b | agglomeration effect and cultural brand development are positively related | 0.006 | −0.17 | 0.865 | not support |
H2a | relevant supporting industries are positively related to cultural brand development | 0.086 | 3.670 | *** | support |
H2b | external environment is positively related to cultural brand development | 0.009 | 0.204 | 0.838 | not support |
H2c | government behavior and opportunity advantages are positively related to cultural brand development | 0.058 | 2.515 | 0.012 | support |
H3 | self-organization resources are positively related to industry environment | 0.279 | 5.974 | *** | support |