| Variable | Independent variable | Measurement indicator | Factor loading coefficient | Cronbach |
| Self-organizing resources | Cultural deposit | CANA1 | 0.576 |
0.734 |
| CANA2 | 0.677 | |||
| Agglomeration effect | RANA1 | 0.665 | 0.751 | |
| RANA2 | 0.752 | |||
| RANA3 | 0.666 | |||
| Cultural brand development | Short-term demand | CKS1 | 0.636 | 0.666 |
| CKS2 | 0.642 | |||
| Long-term demand | SKS1 | 0.611 | 0.500 | |
| SKS2 | 0.622 | |||
| Industry environment | Related Support Industry | GKP1 | 0.608 | 0.500 |
| GKP2 | 0.721 | |||
| GKP3 | 0.652 | |||
| External environment | DKP1 | 0.760 | 0.500 | |
| DKP2 | 0.560 | |||
| Government action and opportunity advantage | EKP1 | 0.631 | 0.500 | |
| EKP2 | 0.788 | |||
| EKP3 | 0.865 |