Qualitative

Quantitative

1. It is often an inductive process and the language is informal.

1. It is a deductive process and the language is formal.

2. Can be faster and cheaper compared with quantitative.

2. Can be relatively slow and more costly compared with qualitative.

3. Concepts are in the form of themes, motifs, and taxonomies.

3. Concepts are in the form of distinct variables.

4. The analysis proceeds by extracting themes or generalizations from evidence and organizing data to present a coherent picture.

4. The analysis proceeds by using statistics, tables, or charts.

5. Procedures are particular and replication is difficult.

5. Procedures are standard and replication is assumed.