| Row | Basic factors | Average |
| 1 | The quantity of demand & its growing | 3.54 |
| 2 | Stability of demand and purchasing power of consumers | 3.08 |
| 3 | Trading volume | 3.31 |
| 4 | The level of customer needs relating to product quality | 3.77 |
| 5 | The level of customer needs relating to the product price | 3.46 |
| 6 | The level of customer needs relating to the product services | 3.62 |
| 7 | The level of customer needs relating to product delivering | 3.31 |
| 8 | The qualitative level of contractual relations and how to implement them | 3.15 |