Mediation Path Effect

Estimated Value

95% CI

Low

High

Employing the control group as a reference:

Individual Identity → Altruistic Tendency → Green Consumption Intention

−0.347^a

0.124

0.173

Individual Identity → Subjective Norm → Green Consumption Intention

−0.423^a

0.041

0.138

Individual Identity → Green Consumption Intention

0.006

−0.087

0.074

Social Identity → Altruistic Tendency → Green Consumption Intention

0.402^a

0.102

0.167

Social Identity → Subjective Norm → Green Consumption Intention

0.431^a

0.035

0.469

Social Identity → Green Consumption Intention

−0.003

−0.087

0.074