Variable

Number

Percent

CUSTOMERS

N = 331

%

Gender

Male

204

61.6

Female

127

38.4

Age Group

20 - 29 years

111

33.5

30 - 39 years

122

36.9

40 - 49 years

69

20.8

50 - 59 years

23

6.9

60 years

6

1.8

Marital Status

Married

153

46.2

Single

178

53.8

Educational Level

Primary School

9

2.7

Junior High School

10

3

Senior High School

65

19.6

Undergraduate

179

54.1

Postgraduate

68

20.5

Monthly Household Income

Below GH¢2000

111

33.5

Gh¢2100 - Gh¢3000

102

30.8

Gh¢3100 - Gh¢4000

59

17.8

Gh¢4100 - Gh¢5000

37

11.2

Above GH¢6000

22

6.6

Reason for Visit

To sit there and work

25

7.6

For business meetings

41

12.4

To sit & study

13

3.9

To socialise

74

22.4

To eat

132

39.9

For entertainment

46

13.9

MANAGEMENT

N = 38

%

Gender

Male

17

44.7

Female

21

55.3

Marital Status

Married

26

68.4

Single

12

31.6

Educational Level

Junior High School

4

10.5

Senior High School

14

36.8

Undergraduate

17

44.7

Postgraduate

3

7.9

CUSTOMERS

N = 331

%

How You Heard of the Restaurant

Through advertisement

79

23.9

Through company website

42

12.7

Through friends & relatives

167

50.5

Through marketers

43

13

Duration in Restaurant

Less than 10 Minutes

8

2.4

10 Minutes to 30 Minutes

53

16

30 Minutes to 1 Hour

128

38.7

1 hour to 2 hours

123

37.2

More than 2 Hours

19

5.7

How Often Do You Visit the Restaurant

Many times, everyday

11

3.3

About once a day

34

10.3

Few times a week

77

23.3

Once a week

99

29.9

A couple of times a month

82

24.8

Rarely

28

8.5

What Is Your profession

Business owner

32

9.7

Student

33

10

Self-employed

90

27.2

Civil servant

87

26.3

Works for private sector

80

24.2

Retired

9

2.7

MANAGEMENT

N = 38

%

What Is Your Designation?

CEO

11

28.9

General Manager

10

26.3

Accountant

6

15.8

Administrator

11

28.9

How Long Has Your Company Been in Operation?

Under 2 years

1

2.6

2 - 5 years

7

18.4

6 - 10 years

16

42.1

Above 10 years

14

36.8