Constructs

items

loadings

Cronbach’s Alpha

CR

AVE

Social Value (SCV)

SCV 1

0.905

0.902

0.939

0.836

SCV 2

0.940

SCV 3

0.898

Emotional Value

(ETV)

ETV 1

0.848

0.846

0.907

0.765

ETV 2

0.928

ETV 3

0.847

Functional Value

(FTV)

FTV 1

0.893

0.908

0.936

0.785

FTV 2

0.892

FTV 3

0.902

FTV 4

0.856

Conditional Value (CDV)

CDV 1

0.892

0.881

0.926

0.807

CDV 2

0.911

CDV 3

0.892

Epistemic Value

(ESV)

ESV 1

0.876

0.875

0.923

0.800

ESV 2

0.906

ESV 3

0.901

Perceived value (PV)

PV 1

0.841

0.837

0.902

0.755

PV 2

0.908

PV 3

0.856

Confirmation (CF)

CF 1

0.899

0.912

0.939

0.793

CF 2

0.924

CF 3

0.902

CF 4

0.834

Satisfaction (SAT)

SAT 1

0.897

0.906

0.941

0.842

SAT 2

0.941

SAT 3

0.915

Habits (HB)

HB 1

0.900

0.879

0.925

0.806

HB 2

0.930

HB 3

0.861

Continuous intention (CI)

CI 1

0.882

0.875

0.923

0.800

CI 2

0.916

CI 3

0.886