Hypothesis | Items |
H1 | Social value has a positive impact on perceived value. |
H2 | Emotional value has a positive impact on perceived value. |
H3 | Functional value has a positive impact on perceived value. |
H4 | Conditional value has a positive impact on perceived value. |
H5 | Epistemic value has a positive impact on perceived value. |
H6 | Perceived value has a positive impact on satisfaction. |
H7 | Confirmation has a positive impact on satisfaction. |
H8 | Satisfaction has a positive impact on continuance intention. |
H9 | Perceived value has a positive impact on continuance intention. |
H10 | Habit has a positive impact on continuance intention. |