Hypothesis

Items

H1

Social value has a positive impact on perceived value.

H2

Emotional value has a positive impact on perceived value.

H3

Functional value has a positive impact on perceived value.

H4

Conditional value has a positive impact on perceived value.

H5

Epistemic value has a positive impact on perceived value.

H6

Perceived value has a positive impact on satisfaction.

H7

Confirmation has a positive impact on satisfaction.

H8

Satisfaction has a positive impact on continuance intention.

H9

Perceived value has a positive impact on continuance intention.

H10

Habit has a positive impact on continuance intention.