| Strategic choices | Companies | Companies Performance level |
| Differenciation |
| Bonne |
| Diversification |
| Performance moins bonne |
| Collaboration | Cas 2, cas 10, cas 11, cas 12, cas 13, cas 14, Cas 9 | Bonne |
| Loyalty | Cas 1, cas 2, cas 3, cas 6, cas 7, cas 15 | Bonne |
| Continous Product Improvement | Cas 2, cas 3,cas 5, cas 8, cas 11. | Contre performance |
| Cost leadership | Cas 1, cas 10, cas 11. | Contre performance |
| Market Conquest | Cas 1, cas 3, cas 11. | Bonne |
| Specialization | Cas 5, cas 6, cas 9. | Bonne |
| Innovation | Cas 14, cas 2 | Contre performance |
|
| Cas 2 |
|
|
| Cas 10 et Cas 13 |
|