N˚

STRATEGIES

Announcements

Percentage %

1

Differentiation

13

52

2

Diversification

11

44

3

Collaboration

8

32

4

Loyalty

8

32

5

Continuous product improvement

8

32

6

Cost leadership

6

24

7

Market conquest

4

16

8

Specialization

3

12

9

Innovation

2

8