Variables | Items | Frequency | % |
Gender | Male | 195 | 51 |
Female | 187 | 49 | |
Age | Below 20 | 24 | 6.3 |
20 - 30 | 194 | 50.8 | |
31 - 40 | 141 | 36.9 | |
Above 40 | 23 | 6 | |
Online Shopping Experience (years) | Below 1 | 22 | 5.8 |
1 - 3 | 130 | 34 | |
4 - 6 | 129 | 33.8 | |
7 - 10 | 98 | 25.7 | |
Above 10 | 3 | 0.8 | |
Frequent Shopping Platform | Alibaba | 53 | 13.9 |
Amazon | 97 | 25.4 | |
Wish | 26 | 6.8 | |
Jumia | 175 | 45.8 | |
eBay | 9 | 2.4 | |
Kikuu | 22 | 5.8 | |
Occupation | Student | 56 | 14.7 |
Public Sector-Employed | 122 | 31.9 | |
Private Sector-Employed | 129 | 33.8 | |
Self-Employed | 70 | 18.3 | |
Unemployed | 5 | 1.3 | |
Level of Education | Senior High School | 31 | 8.1 |
Diploma | 95 | 24.9 | |
Degree | 189 | 49.5 | |
Masters | 56 | 14.7 | |
Ph.D. | 11 | 2.9 |