Variables

Items

Frequency

%

Gender

Male

195

51

Female

187

49

Age

Below 20

24

6.3

20 - 30

194

50.8

31 - 40

141

36.9

Above 40

23

6

Online Shopping Experience (years)

Below 1

22

5.8

1 - 3

130

34

4 - 6

129

33.8

7 - 10

98

25.7

Above 10

3

0.8

Frequent Shopping Platform

Alibaba

53

13.9

Amazon

97

25.4

Wish

26

6.8

Jumia

175

45.8

eBay

9

2.4

Kikuu

22

5.8

Occupation

Student

56

14.7

Public Sector-Employed

122

31.9

Private Sector-Employed

129

33.8

Self-Employed

70

18.3

Unemployed

5

1.3

Level of Education

Senior High School

31

8.1

Diploma

95

24.9

Degree

189

49.5

Masters

56

14.7

Ph.D.

11

2.9