Optimal mean

X

weight

X^*

Optimal mean

X

weight

X^*

Never

−1.30

−0.84

Strongly against

−1.20

−0.78

Rarely

−0.59

−0.38

Against

−0.64

−0.42

Some times

0.43

0.28

Neutral

−0.49

−0.32

Often

0.58

0.38

For

0.87

0.56

Always

1.55

1.00

Strongly for

1.47

0.95