Curriculum category

Curriculum content

Basic public course

University English; University math; Probability theory and mathematical statistics; Computer technology; Freshman seminar; Ideological and political theory.

Basic discipline course

Marketing Management; Marketing Processes and Planning; Human Resource Management; Organizational Behavior; Marketing Insights and Analytics; Marketing Intelligence.

Professional compulsory course

Research Project; Digital Marketing; Integrated Marketing Communications; Marketing Information Technology Systems.

Professional elective course

Innovation and Commercialization; Business Data and Numerical Skills; Digital Business in Practice; Operations Management; Managing Customer Experience; Professional Identity and Practice; Work Experience; Global Business Environment.

Practical course

Course practicum; Internship; Graduation project.

General education course

Course-related to humanities; Course-related to social sciences; Course-related to computing and technology.