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| Cluster 1 (n = 38) M (SD) | Cluster 2 (n = 66) M (SD) | Cluster 3 (n = 58) M (SD) | Cluster 4 (n = 111) M (SD) | F-value | df |
| Friendly colleagues | 0.5947 (0.6969) | 0.7772 (0.5232) | 0.6062 (0.6735) | −0.7754 (0.5807) | 126.648*** | 3 |
| Comprehensive training program | 0.9687 (0.5968) | 0.3282 (0.6713) | 0.5345 (0.6677) | −0.6792 (0.5761) | 95.666*** | 3 |
| Competitive remuneration | −0.2582 (0.7769) | 0.2257 (0.4802) | 0.0655 (0.7062) | 0.0204 (0.6227) | 4.744** | 3 |
| Brand of the organization | −0.6540 (0.5978) | 0.4755 (0.5048) | 0.8882 (0.5460) | −0.3933 (0.6598) | 88.411*** | 3 |
| Experience of the company as a consumer | 0.0639 (0.7417) | −0.0749 (0.4547) | 1.0796 (0.5152) | 0.4749 (0.6888) | 82.117*** | 3 |
| Distance commuting to the workplace | −0.1587 (0.8710) | 0.0518 (0.5966) | −0.2242 (0.6505) | 0.1349 (0.8101) | 3.689* | 3 |
| Working in an organization that is affiliated with the university | −0.5565 (0.7635) | −1.7836 (0.2779) | −0.7905 (0.6130) | 1.2176 (0.6790) | 375.624*** | 3 |
| Cluster name | Learning enthusiasts | Social support seekers | -Brand seekers | School followers |
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