| Item | Mean | SD |
| 1) I do not have any interest in competitors’ offers | 3.1011 | 1.41823 |
| 2) The prices of the products and services of this company are clearly stated. | 3.3261 | 1.41075 |
| 3) I would have to purchase an additional services of this firm. | 3.1500 | 1.46797 |
| 4) I don’t have an intention to Join another firm instead of this firm | 2.7161 | 1.48520 |
| 5) I feel comfortable dealing with the firm’s employees. | 2.6591 | 1.51883 |
| Aggregate Mean | 2.90 | |