Scale

Rate

Verbal Interpretation

Verbal Description

4.20 - 5.00

5

Extremely Important

The most valued attributes of instant coffee

3.40 - 4.29

4

Very Important

More valued attributes of instant coffee

2.60 - 3.39

3

Moderately Important

Valued attributes of instant coffee

1.80 - 2.59

2

Slightly Important

Less valued attributes of instant coffee

1.00 - 1.79

1

Not Important at All

Not valued attributes of instant coffee