Path | Estimate | S.E | C.R | P-value | Sig | ||
Blue Ocean | à | Niche marketing | 0.878 | 0.022 | 40.807 | *** | Sig |
Niche marketing | à | Business entrepreneurship | 0.540 | 0.025 | 21.316 | *** | Sig |
Blue Ocean | à | Business entrepreneurship | 0.425 | 0.025 | 17.192 | *** | Sig |