Blue Ocean Dimensions

B

Std. Error

Beta

T

Sig

Constant

0.291

0.091

3.177

0.002

customer characteristics

0.453

0.061

0.457

7.408

0.000

market characteristics

0.089

0.062

0.089

1.434

0.152

competition

0.381

0.072

0.377

5.252

0.000