Dimensions | No of Items | Items | Cronbach Alpha coefficient |
Independent Variable: Blue Ocean | |||
Raising | 8 | 1 - 8 | 0.796 |
Reduction | 8 | 9 - 16 | 0.804 |
Elimination | 8 | 17 - 24 | 0.870 |
Innovation | 7 | 25 - 31 | 724 |
Independent Variable Cronbach Alpha coefficient | 0.932 | ||
Mediating Variable: Niche marketing | |||
Customer characteristics | 7 | 32 - 38 | 0.866 |
Market characteristics | 8 | 36 - 39 | 0.845 |
Competition | 8 | 37 - 44 | 0.814 |
Mediating Variable Cronbach Alpha coefficient | 0.943 | ||
Dependent Variable: Business entrepreneurship | |||
Initiation | 7 | 45 - 51 | 0.824 |
Risk tolerance | 6 | 52 - 57 | 0.755 |
Seize opportunities | 6 | 58 - 63 | 0.769 |
Creativity | 8 | 64 - 81 | 0.929 |
Depending on Variable Cronbach Alpha coefficient | 0.941 | ||
Total Cronbach Alpha coefficient | 0.955 |