Dimensions

No of Items

Items

Cronbach Alpha coefficient

Independent Variable: Blue Ocean

Raising

8

1 - 8

0.796

Reduction

8

9 - 16

0.804

Elimination

8

17 - 24

0.870

Innovation

7

25 - 31

724

Independent Variable Cronbach Alpha coefficient

0.932

Mediating Variable: Niche marketing

Customer characteristics

7

32 - 38

0.866

Market characteristics

8

36 - 39

0.845

Competition

8

37 - 44

0.814

Mediating Variable Cronbach Alpha coefficient

0.943

Dependent Variable: Business entrepreneurship

Initiation

7

45 - 51

0.824

Risk tolerance

6

52 - 57

0.755

Seize opportunities

6

58 - 63

0.769

Creativity

8

64 - 81

0.929

Depending on Variable Cronbach Alpha coefficient

0.941

Total Cronbach Alpha coefficient

0.955