Variable | No of Item | Item Range | Source |
Independent Variable: Blue Ocean Strategy | 31 |
| [12] |
Raising | 8 | 1 - 8 | |
Reduction | 8 | 9 - 16 | |
Elimination | 8 | 17 - 24 | |
Innovation | 7 | 25 - 31 | |
Mediating Variable: Niche marketing | 23 |
| [13] |
Customer characteristics | 7 | 32 - 38 | |
Market characteristics | 8 | 36 - 39 | |
Competition | 8 | 37 - 44 | |
Dependent Variable: Business entrepreneurship | 27 |
| [14] |
Initiation | 7 | 45 - 51 | |
Risk tolerance | 6 | 52 - 57 | |
Seize opportunities | 6 | 58 - 63 | |
Creativity | 8 | 64 - 81 |
|