Dependent Variable

Independent Variable

High level of product quality (n1 = 160)

Low level of product quality (n2 = 40)

Standardization Factor

t

Significance

Standardization Factor

t

Significance

Consumer Purchase Intention

Charity Responsibility

0.434

8.250

0.000

0.304

1.932

0.062

Legal Liability

0.279

5.205

0.000

0.148

0.943

0.352

Environmental Responsibility

0.454

8.575

0.000

0.336

2.138

0.040

Consumer Responsibility

0.322

6.035

0.000

0.738

5.788

0.000

Economic Responsibility

0.300

5.646

0.000

0.348

2.737

0.010