Variable

Number of items

Cronbach’α

Overall Cronbach’α

Corporate Social Responsibility

Economic Responsibility

4

0.753

0.970

Environmental Responsibility

4

0.812

Consumer Responsibility

5

0.866

Legal Liability

4

0.853

Charity Responsibility

5

0.859

Consumer Corporate Social Responsibility Perception

3

0.760

Product Quality Perception

5

0.881

Consumer Purchase Intention

4

0.891