| Basic Information | Options | Proportion (%) | Basic Information | Options | Proportion (%) |
| Gender | Male | 44.0 | Age | Under 19 years old | 25.0 |
| Female | 56.0 | 20 - 30 years old | 51.0 | ||
| Profession | Corporate Practitioners | 33.5 | 31 - 40 years old | 18.5 | |
| Freelancer | 15.5 | 41 - 50 years old | 22.0 | ||
| Student | 40.5 | 51 - 60 years old | 4.5 | ||
| Other | 10.5 | Over 61 years old | 1.5 | ||
| Ways to Buy Dairy Products | Shopping Malls, Supermarkets | 83.5 | Monthly Income | Below 1500 yuan | 25.5 |
| Convenience Store | 52.0 | 1501 - 2500 yuan | 19.5 | ||
| Online Shopping | 54.5 | 2501 - 3500 yuan | 15.5 | ||
| Other | 8.5 | 3501 - 4500 yuan | 13.5 | ||
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| Above 4500 yuan | 26.0 |