|
|
|
| Estimate | P | R2 |
| Behavioral Intention | <--- | Brand Equity | −0.067 | 0.483 | 0.827 |
| Behavioral Intention | <--- | Brand Loyalty | 0.355 | *** | |
| Behavioral Intention | <--- | Brand Image | −0.065 | 0.503 | |
| Behavioral Intention | <--- | Brand Awareness | 0.040 | 0.360 | |
| Behavioral Intention |
| Perceived Quality | 0.587 | *** | |
| Behavioral Intention |
| Brand Association | 0.160 | 0.020 |