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| Estimate | P | R2 |
| Brand Loyalty | <--- | Cause-Related Experiential Marketing | 0.146 | 0.030 | 0.128 |
| Brand Loyalty | <--- | Sponsorship-Linked Marketing | 0.127 | 0.239 | |
| Brand Loyalty | <--- | Cause-Related Event Marketing | 0.058 | 0.462 | |
| Brand Loyalty | <--- | Transaction-Based CRM | 0.015 | 0.801 |