|
|
| Estimate | P | R2 |
Brand Association | <--- | Cause-Related Experiential Marketing | 0.184 | 0.003 | 0.224 |
Brand Association | <--- | Sponsorship-Linked Marketing | 0.114 | 0.247 | |
Brand Association | <--- | Cause-Related Event Marketing | 0.082 | 0.252 | |
Brand Association | <--- | Transaction-Based CRM | 0.064 | 0.230 |