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|
| Estimate | P | R2 |
| Brand Image | <--- | Cause-Related Experiential Marketing | 0.206 | 0.001 | 0.171 |
| Brand Image | <--- | Sponsorship-Linked Marketing | 0.160 | 0.116 | |
| Brand Image | <--- | Cause-Related Event Marketing | −0.012 | 0.876 | |
| Brand Image | <--- | Transaction-Based CRM | 0.036 | 0.514 |