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| Estimate | P | R2 |
| Brand Equity | <--- | Cause-Related Experiential Marketing | 0.172 | 0.006 | 0.204 |
| Brand Equity | <--- | Sponsorship-Linked Marketing | 0.206 | 0.040 | |
| Brand Equity | <--- | Cause-Related Event Marketing | −0.007 | 0.928 | |
| Brand Equity | <--- | Transaction-Based CRM | 0.038 | 0.489 |