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| Estimate | P | R2 |
| Behavioral Intention | <--- | Cause-Related Experiential Marketing | 0.243 | *** | 0.199 |
| Behavioral Intention | <--- | Sponsorship-Linked Marketing | 0.174 | 0.092 | |
| Behavioral Intention | <--- | Cause-Related Event Marketing | 0.064 | 0.403 | |
| Behavioral Intention | <--- | Transaction-Based CRM | −0.047 | 0.406 |