Variable

Coefficient

Std. error.

z-statistics

Marginal effects

Constant

−32.02***

7.72

−4.15

-

Tourist guide service

0.54*

0.28

1.94

0.035

Communication facilities

−0.011

0.26

−0.04

−0.0007

Adventure sports

2.14***

0.68

3.15

0.139

Culture and festivals

−0.33

0.45

−0.72

−0.021

Trekking and mountaineering

1.13*

0.61

1.83

0.074

Personal safety & security

0.28

0.48

0.59

0.018

Relaxing environment

−0.26

0.51

−0.51

−0.017

Jungle safari and sight seeing

0.93

0.58

1.61

0.061

Experiencing different lifestyle

1.64***

0.61

2.68

0.11

Local food and service

0.21

0.37

0.56

0.014

Family owned teahouse/homestay

0.47

0.39

1.19

0.03

Behavior & cordiality of local people

1.09**

0.49

2.21

0.072

Historic & religious places

0.94**

0.43

2.17

0.062

Log-Likelihood

−24.295

Akaike IC

0.383

McFadden Pseudo-R²

0.707

Bayesian IC

−936.89

LR Chi² (df = 13)

116.98

Significance level

0.0001

Predicted percentage correction

93.5