| Variables | Component | |||
| 1 | 2 | 3 | 4 | |
| Family owned teahouse/homestay | 0.781 |
|
|
|
| Local food and service | 0.762 |
|
|
|
| Historic & religious places | 0.678 |
|
|
|
| Behavior & cordiality of local people | 0.593 |
|
|
|
| Jungle safari and sight seeing |
| 0.768 |
|
|
| Relaxing environment |
| 0.767 |
|
|
| Personal safety & security |
| 0.689 |
|
|
| Experiencing different lifestyle |
| 0.547 |
|
|
| Trekking and mountaineering |
|
| 0.814 |
|
| Culture and festivals |
|
| 0.808 |
|
| Adventure sports |
|
| 0.664 |
|
| Communication facilities |
|
|
| 0.788 |
| Tourist guide service |
|
|
| 0.740 |
| Kaiser-Meyer-Olkin Measure of Sampling Adequacy | 0.778 | |||
| Determinant Score | 0.027 | |||
| Initial Eigenvalue (>1) | 4.02 | 1.67 | 1.24 | 1.03 |
| % of variance explained (61.27%) | 17.48 | 17.37 | 15.83 | 10.60 |
| Cronbach’s Alpha (Reliability) | 0.739 | 0.735 | 0.711 | 0.45 |
| Average Variance Extracted (AVE) | 0.50 | 0.50 | 0.59 | 0.58 |
| Composite Reliability (CR) | 0.80 | 0.79 | 0.81 | 0.74 |