Variables | Component | |||
1 | 2 | 3 | 4 | |
Family owned teahouse/homestay | 0.781 |
|
|
|
Local food and service | 0.762 |
|
|
|
Historic & religious places | 0.678 |
|
|
|
Behavior & cordiality of local people | 0.593 |
|
|
|
Jungle safari and sight seeing |
| 0.768 |
|
|
Relaxing environment |
| 0.767 |
|
|
Personal safety & security |
| 0.689 |
|
|
Experiencing different lifestyle |
| 0.547 |
|
|
Trekking and mountaineering |
|
| 0.814 |
|
Culture and festivals |
|
| 0.808 |
|
Adventure sports |
|
| 0.664 |
|
Communication facilities |
|
|
| 0.788 |
Tourist guide service |
|
|
| 0.740 |
Kaiser-Meyer-Olkin Measure of Sampling Adequacy | 0.778 | |||
Determinant Score | 0.027 | |||
Initial Eigenvalue (>1) | 4.02 | 1.67 | 1.24 | 1.03 |
% of variance explained (61.27%) | 17.48 | 17.37 | 15.83 | 10.60 |
Cronbach’s Alpha (Reliability) | 0.739 | 0.735 | 0.711 | 0.45 |
Average Variance Extracted (AVE) | 0.50 | 0.50 | 0.59 | 0.58 |
Composite Reliability (CR) | 0.80 | 0.79 | 0.81 | 0.74 |