Variables

Component

1

2

3

4

Family owned teahouse/homestay

0.781

Local food and service

0.762

Historic & religious places

0.678

Behavior & cordiality of local people

0.593

Jungle safari and sight seeing

0.768

Relaxing environment

0.767

Personal safety & security

0.689

Experiencing different lifestyle

0.547

Trekking and mountaineering

0.814

Culture and festivals

0.808

Adventure sports

0.664

Communication facilities

0.788

Tourist guide service

0.740

Kaiser-Meyer-Olkin Measure of Sampling Adequacy

0.778

Determinant Score

0.027

Initial Eigenvalue (>1)

4.02

1.67

1.24

1.03

% of variance explained (61.27%)

17.48

17.37

15.83

10.60

Cronbach’s Alpha (Reliability)

0.739

0.735

0.711

0.45

Average Variance Extracted (AVE)

0.50

0.50

0.59

0.58

Composite Reliability (CR)

0.80

0.79

0.81

0.74