| Deontology | Utilitarianism |
Supreme principle of morality | Categorical imperative | Utilitarianism |
Object of moral assessment | Actions or norms are judged to be right or wrong by itself or by their attributes | Actions are judged by their consequences → “the ends justify the means” |
Assessment process | Generalisability of the action maxim | Cost-benefit analysis |
Ethics | Deontological | Teleological |