S

Construct

E

In

R

V

C

L

S

I

AVE

1

Employee

1

56.061

2

Infrastructure

0.453**

1

53.047

3

Reputation

0.464**

0.575**

1

52.801

4

Variety

0.494**

0.617**

0.575**

1

60.411

5

Cost

−0.141**

−0.258**

−0.269**

−0.274**

1

59.196

6

Location

0.376**

0.367**

0.386**

0.368**

−0.208**

1

59.272

7

Social

0.320**

0.259**

0.304**

0.319**

−0.064

0.314**

1

65.758

8

Intention

0.070

0.075

0.092

0.032

−0.053

0.071

0.140**

1

57.494

SQR (AVE)

0.749

0.728

0.727

0.777

0.769

0.770

0.811

0.758