Grouping Criteria

Research Plan

Research Purpose

By age

Identify the main consumers of green products

Identify the main target audience in the green product design process

By personnel type (e.g., consumers, technologists, product development participants)

Get the difference in “green” concepts for different groups of people

A solution can be proposed based on a certain difference

By region

Select a few regions with different characteristics

Make targeted suggestions based on regional differences in consumption and perceptions of “green products.”