Attribute

Coefficient (β_i)

Standard error

t statistics

p-value

Intercept

0.130

0.117

1.113

0.267

Personal relation (seller and customer)

0.016

0.015

1.057

0.292

Price

0.167

0.025

6.730

<0.001

Branding (packaging)

0.017

0.024

0.721

0.472

Freshness

0.081

0.022

3.615

<0.001

Marbling

0.098

0.029

3.337

0.001

Beef presentation (type of cut)

0.085

0.024

3.484

0.001

Beef color

0.099

0.023

4.282

<0.001

Fat content

−0.007

0.014

−0.496

0.624

Butcher’s location

−0.010

0.021

−0.463

0.644

Advertisement (promotion)

−0.014

0.015

−0.918

0.360

Beef cleanliness

−0.036

0.023

−1.553

0.122

Beef selling certification

0.005

0.014

0.334

0.739

Smell (aroma)

0.004

0.014

0.284

0.777