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| N | E | O | A | C |
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| X | 67.20 | 126.42 | 120.40 | 114.40 | 130.10 |
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| X | SD | 23.86 | 26.92 | 17.79 | 23.05 | 16.56 |
Recognition | Desire to be known, seen, visible and famous, which leads to a lifestyle guided by a search for opportunities to be noticed and dreams of fame and high achievement, whether or not they are fulfilled. | 40.48 | 7.66 | .02 | .22** | .19** | −.28** | .05 |
Power | Desire to succeed, make things happen, make a difference and outperform the competition. | 46.39 | 6.56 | −.02 | .24** | .13 | −.30** | .14* |
Hedonistic | Pursuit of fun, excitement, pleasure and a lifestyle organised around eating, drinking and entertainment. | 41.09 | 6.12 | .14 | .16* | .11 | −.11 | −.13* |
Altruistic | Desire to help others, a concern for the welfare of the less fortunate in life, and a lifestyle organised around public service and the betterment of humanity. | 44.08 | 7.01 | .00 | .12 | .25** | .31** | .02 |
Affiliation | Needing and enjoying frequent and varied social contact and a lifestyle organised around social interaction. | 48.65 | 6.50 | −.02 | .31** | .28** | −.04 | .03 |
Tradition | A belief in and dedication to old-fashioned virtues such as family, church, thrift, hard work, appropriate social behaviour, and a lifestyle that reflects these values. | 41.52 | 6.83 | .06 | .10 | .09 | .07 | .17* |
Security | A need for predictability, structure and efforts to avoid risk and uncertainty ? especially in the employment area ? and a lifestyle organised around minimising errors and mistakes. | 36.22 | 6.83 | .01 | −.20** | −.29 | .15* | .27** |
Commerce | Interest in earning money, realising profits, finding new business opportunities, and a lifestyle organised around investments and financial planning. | 44.29 | 6.53 | −.03 | .04 | −.02 | −.18* | .30** |
Aesthetics | Need for self-expression, a dedication to quality and excellence, an interest in how things look, feel and sound and close attention to the appearance of things. | 34.31 | 7.55 | .15* | .01 | .49** | −.06 | −.19** |
Science | Being interested in science, comfortable with technology, preferring data based ? as opposed to intuitive decisions, and spending time learning how things work. | 40.81 | 7.91 | .00 | −.12 | .07 | .02 | .04 |