Preferred supermarkets

All consumers (N = 569)

Conventional consumers (0 organic Items) (N = 295)

OOC (1-2 organic items) (N = 202)

ROC (3+ organic items) (N = 72)

No specific preference

216

38.0%^a

131

(112.0)^b

44.4%

72

(76.7)

35.6%

13

(27.3)

18.1%

Organic store + any other type of market

108

19.0%

20

(56.0)

6.8%

56

(38.3)

27.7%

32

(13.7)

44.4%

Discount store

101

17.8%

78

(52.4)

26.4%

21

(35.9)

10.4%

2

(12.8)

2.8%

Brand supermarket

62

10.9%

48

(32.1)

16.3%

12

(22.0)

5.9%

2

(7.8)

2.8%

Mixed supermarket

37

6.5%

13

(19.2)

4.4%

23

(13.1)

11.4%

1

(4.7)

1.4%

Organic store only

37

6.5%

1

(19.2)

.3%

15

(13.1)

7.4%

21

(4.7)

29.2%

Other type of store

8

1.4%

4

(4.1)

1.4%

3

(2.8)

1.5%

1

(1.0)

1.4%